NYC’s most searched for nightclubs & lounges

We were curious about which NYC nightclubs get the most love on the search engines —so we got to work. 

Using a handy tool provided by Google, we quickly pulled together a list of the most searched for clubs in NYC.

The results are a little surprising.

Club:
1. Pacha NYC
2. Lavo NYC
3. Hudson Terrace
4. Marquee NYC
5. Santos
6. Hotel Chantelle
7. Webster Hall
8. The Box
9. Cielo
10. Le Bain
11. Pink Elephant
12. Tenjune
13. Finale
14. Boom Boom Room
15. Gold Bar
16. PHD
17. Le Baron
18. Provocateur
19. No 8
20. 1Oak
21. Darby
22. 230 Fifth
23. Elecric Room
24. Mister H
25. Rose Bar
26. Catch
27. Avenue
28. Southside
29. Lil Charlies NYC
30. Simyone Lounge

Searches
69,640
35,690
23,110
21,820
19,650
16,400
16,080
13,490
11,760
11,300
9,040
8,690
8,410
6,470
5,740
4,750
4,680
4,490
3,370
3,330
2,950
3,190
2,270
2,130
1,990
1,980
1,840
1,670
1,660
1,030

 

What We Noticed:

 

The Larger a Club is—More Searches it Gets

 
Pacha dominated the search engines with 69,640 searches per month—which is not surprising given Pacha’s large size and the massive volume of people that the club attracts. Searches for Pacha comprised 13.8% of the 503,750 monthly searches for NYC nightclubs. 
 
Lavo was the next highest, with 7.1% of searches.
 
In addition to Pacha– other large clubs that did well were Lavo, Hudson Terrace, Marquee and Santos Party House.

The Less Exclusive a Club is, The More Searches it Gets

 
Of the 12 most searched for clubs, only Le Bain (exclusivity rating of 6) and The Box (exclusivity rating of 6) have somewhat difficult doors. 
 
Pretty much anyone can gain entry to the other 12 clubs simply by buying a ticket in advance or paying cover at the door (even Lavo & Marquee offer ticket sales on certain nights—whereas other nights the door remains pretty tight at either of these clubs).
 

Our Methodology

 
Using Google’s Adwords key word tool- we took a look all commonly used search terms for each nightclub and added them together.  For example, in the case of Santos party house, it looks like this:

Search Term:

Santos Party House
Santos Party House NYC
Santos Party House NY
Santos Party House Dress Code
Santos House Party
Santos Party House New York

Total Santos Party House:

Search Term:

18,100
590
70
270
480
140

19,650

 
Why Some Clubs Were Excluded:
 
Some clubs were excluded because they did not generate significant search volume.

Additionally, because of the way Google’s Keyword tool works, none of the new clubs that have opened up recently (The Raven, Tao Downtown, VIP Room, Bar Nana, Stardust Lounge, etc.) showed much search volume either– so they too were excluded.

 

Related Articles:

 
NYC’s Most Checked into Nightclubs
Where to Party in NYC Any Night of the Week
NYC Exclusive Clubs
Lounges in NYC